?? ????? ??????? ?????? ??? ?? ??????????? ??????? ?? ?????? ???? ??? ? ????? ???? ???????? ???????? EAT ???? ???. ??? ???????? ?? ????? Expertise (????)? Authoritativeness (??????) ? Trustworthiness (??????) ??????? ? ?? ???? ?? ????? ????????? ?????? ?????????? ?? ????? ????? ??? ????? ????? ????. ???? ?????? ????? ??????? ?? ??? ???????? ? ?????